A rambling entry..
I heard an awful, awful piece of information today.. and that is that the attention span for Generation X — anyone born between the years 1995 and 2010, who are defined as having grown up in with tech (as opposed to having experienced their first phone during their senior year in high school or sometime in college — is 8 seconds.
And this was told to me by someone in the HR industry who worked for companies like Pfizer and the like. By someone who makes much, much, much more than a lowly teacher like me.
I don’t believe it, of course. We had heard that anyone’s attention span was somewhere in the 10 minute range — but what concerns me is that data like this is being passed around by marketing companies who working hard to hock their products to our youngest generation.
Which means louder, brighter, brasher, quicker, funnier, lighter, fresher and newer. Versus thoughtful depth.
These were marketing stats she came up with, (very nice young lady, btw) because among the assorted, she mentioned that Generation X make up about 70% of consumers — or that they consume abut 70% of what’s out there. Something like that. It’s a few hours after the fact and I’ve consumed about half-a-bar of a chocolate bar that consuming the blood-supply from teaching-exhausted brain, but I remember the gist: the marketing strategy is to get them because they buy more than anyone. I assume they’re excluding cars, yachts and flipped houses.
It’s a shame these people choose to exploit this “known fact” than to worry about what the hell they’re doing to our kids. .. and, of course, it’s too bad our kids don’t care or that most parents don’t. I know you’re trying, but try harder. It’s a battle I try to win everyday. My kids may hate me now, but I harbor the hope that someday, they’ll be glad they didn’t develop text neck or develop softened brains before the age of 13, after which, I understand, all hope is lost if their greatest sense of fulfillment is speeching emoji-bet.
When I teach, I don’t have flash. I don’t have “bigger, brighter, better!” All I have is my humanity — which I think is a novelty for kids. Maybe that will help me keep their attention for more than 8 seconds..
Did I have the right strategy to keep their attention today by revealing my greater weaknesses as a writer? As I sat in my Writer’s Chair in the middle of the classroom?
“Kids, I don’t want to write,” I complained to them (this was true). “I don’t feel it, I don’t want to, I don’t like having to hunt for something write about. I pay attention to what’s in my brain and it just doesn’t work for me.”
“I don’t want to write about stuff that’s important to me, because I already know what’s important to me, why do I want to retell it?” I asked
“Someone once said (I wish I had the quote on me!) that you can write to figure things out. Am I wondering anything right now in my life? No. I don’t think I have everything figured out, but I don’t have anything pressing on me, on my heart and soul. I need help.. I feel like I’m just wandering in circles because I can’t find anything to write about. Let’s talk to generate ideas..”
“Tell me some of the things you wrote about today and let’s see if we can name the type of entry.”
We had:
– describing events
– storytelling
– opinion
– storytelling morphing into opinion
– events
– upcoming events (birthdays)
Then someone mentioned the news.. and that one went into noticings and observations — because there’s a flurry of information that passes us by all day, but this one was one we captured and held on to.
When I brought this up, the children found other things they noticed, too:
– music
– litter in the hallway
– locker graffiti
– feeling tired
– writing because I was bored
I ran with music — because I noticed my husband playing Metallica so early in the morning while he worked on his computer.. I was so wrapped up in my inability to connect with an idea — I never would have thought of music to bring me back to this morning.
Being real kept their attention for more than 8 seconds. What that lady didn’t mention was that Generation X is probably the most empathetic and socially aware generation.. they felt me having a genuine need and they stepped up.
Writing these down:
– stay real
– be human
– show your need
Most importantly:
– be grateful
– tomorrow, show the kids how grateful I am that they helped me.